Get the Neutral Shadow Palette & Satin Matte Lipstick for just £15 from Revolution Beauty plus Diamond Lustre Collection with 6 sensational shades to choose from!
Why Choose Revolution Beauty?
Revolution Beauty offers a curated collection of hero cosmetics for the person looking for a sophisticated product edit. It celebrates the fun, playful side of the beauty world, with unique products and quirky packaging.
Revolution serves to represent and champion a diverse set of customers. In an industry where beauty norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born.
Back in 2014, diversity was still a niche concept. Inclusivity wasn’t very high on the brands’ agendas. A small disruptor, then named Makeup Revolution, emerged with a clear concept – to challenge existing standards and democratize an industry that plays a key role in defining society.
Since day one, Revolution’s commitment to inclusivity spans everything it does – from building consumer feedback into product development to featuring our own employees, super fans and content creators in all brand communications, shunning unrealistic perfection and models in favor of real people, a real beauty.
The Company and Its Founder
Adam Minto, the founder, says: “Five years ago Revolution was created out of a vision for a better beauty company, a ‘new normal’. A business that values its consumers and creates incredible products directly from their feedback. We have now grown to become a global brand that still stands for the same values – inclusivity, diversity, disrupting outdated beauty perceptions. We believe everyone should have access to quality make up if they want to, and that every definition of beauty deserves to be celebrated.”
Revolution was conceived in 2013 around founder Adam Minto’s kitchen table. Joining forces with fellow entrepreneur and beauty manufacturer Tom Allsworth enabled the brand to grow quickly. The first retailer had a Makeup Revolution product on sale 6 months later. The goal was to develop quality makeup that is accessible to everyone. Our Fast Beauty concept in which we launch products weekly, is rooted in our founders’ passion for bringing the latest beauty trends and product innovations to market quickly at attractive prices.
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